Hi everyone!
I've been learning about WhatsApp Business API recently and wanted to understand how businesses are actually using it.
The regular WhatsApp Business app works well for basic communication, but things can get complicated when a business starts receiving a lot of customer messages.
For example:
Sending automatic order confirmations and updates
Scheduling appointment reminders
Managing customer queries with multiple team members
Setting up chatbots and automated replies
Following up with customers without doing everything manually
I'm curious about a few things:
At what stage did you feel the need to move from the WhatsApp Business app to the API?
Is the setup process difficult for a small business?
What costs should someone consider besides the platform subscription?
Which features have actually saved you the most time?
I'd love to hear about real experiences, including the challenges and things you wish you'd known before getting started.
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