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Salesforce Developers Podcast

185: Data Cloud with Danielle Larregui

Navigating through the tech world can feel like stepping into a labyrinth, but our guest Danielle Larregui has found her own unique path. Now a senior developer advocate for Marketing Cloud at Salesforce, Danielle shares her experiences that have transformed her from an accidental admin to a ‘casual teacher’ of developers. We chat about her intriguing journey into the tech world, her engaging first public speaking experience, and how she embraces each new challenge as an opportunity for growth. 

We also dive deep into the world of customer data platforms (CDPs). Our conversation with Danielle is inspiring and packed with insights, offering a fresh perspective on the evolving tech industry.

Show Highlights:

  • Danielle’s journey from an "accidental admin" to a senior developer advocate for Marketing Cloud at Salesforce, discussing her career trajectory and experiences.
  • The role of customer data platforms (CDPs) in consolidating customer data from disparate sources to provide a comprehensive view of the customer journey.
  • How Salesforce's Commerce Cloud, Marketing Cloud, and Data Cloud can be used together to create intelligent, data-driven marketing campaigns.
  • The significance of data in modern society and the differentiation between data lake objects and data objects.
  • Exploration of Danielle's work with Marketing Cloud, including her projects involving AMPScript, server-side draw script, and the platform's REST and SOAP API.
  • Discussion on the role of Data Cloud in AI and its future prospects.
  • Introduction to Salesforce's Data Cloud, its structure, and its difference from standard Salesforce objects.
  • Insight into the connection between Data Cloud and Tableau and how they work together for data analysis.

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