This is a Super Awesome blog post with lots of good advice!
I love Gary Vaynerchuk! You're the first Software Engineer that I've come across who follows him as well! I'm reading/listening to "Jab Jab Right hook" now. After I'm going to read the "Crush it!" book because of your recommendation. :-)
Yeah, he's a pretty cool guy. I think some people jump to assume his advice is a bit too high level or abstracted, but once you take that and actually apply it, things become clearer.
Crush It! is great - I do have JJJRH, but I've yet to start it!