I spent my first six months building features nobody asked for. I'd ship something—crickets. Ship something else—more crickets. I thought the problem was my code or my marketing. It wasn't.
The problem was I had no system for understanding what people actually wanted, planning what to build next, or telling anyone when I shipped something new.
Here are the four non-code things I wish I'd set up from day one.
1. Customer Feedback Tools (Stop Building on Assumptions)
The biggest mistake I made early on was building based on what I thought users wanted. I'd assume feature X was critical, spend two weeks building it, ship it, and... crickets. Meanwhile, users were asking for feature Y in scattered DMs, emails, and Twitter replies—and I had no way to see the pattern.
That's when I started using customer feedback tools to centralize everything. No more hunting through inboxes or trying to remember what someone mentioned three weeks ago. All feedback goes into one system where I can actually see what people want.
Here's what changed:
- Users submit feedback directly (feature requests, bugs, improvements)
- They automatically categorize their own feedback
- I can see patterns instead of isolated complaints
- Nothing gets lost in the noise
The key is making it easy for users to give feedback and easy for you to act on it.
Why it matters:
You can't build the right thing if you're guessing. Feedback tools give you data instead of hunches.
2. A Customer Feedback Platform (Let Users Drive the Roadmap)
Once you're collecting feedback, you need a way to manage it and show users you're actually listening. This is where a customer feedback platform becomes critical. It's not just a collection tool—it's the system that turns feedback into action and keeps users engaged in the process.
Here's how I use it:
- Users vote on feature requests (so I know what's actually popular, not just loud)
- Each request gets a status: Reviewing, Planned, In Progress, or Closed
- The board is public, so users can see what's happening in real-time
- When I update a status, users get notified automatically
The status workflow is simple:
- Reviewing: I'm thinking about it, evaluating feasibility
- Planned: It's on the roadmap, we're going to build it
- In Progress: I'm actively working on it
- Closed: Not implementing it (with a reason why)
Why it matters:
Users who feel heard stick around. Users who think you're ignoring them churn. A feedback platform turns your users into collaborators instead of complainers.
3. A Product Roadmap (Let Feedback Build Your Roadmap for You)
Here's what I love about this system: your roadmap basically builds itself. Once feedback statuses are set, your product roadmap is just a filtered view of what's Planned and In Progress. No more manual updates, no more "let me check my notes" moments. The roadmap reflects exactly what you've committed to building based on real user requests.
My roadmap structure maps directly to feedback statuses:
- Now = In Progress
- Next = Planned
- Later = Reviewing
When a new idea pops up (and they always do), it goes into Reviewing. I evaluate it weekly, and if it's good, I move it to Planned. If not, I close it with a reason.
No more context-switching every time someone requests something shiny. The roadmap shows both in-app and on a public board, so users always know what's coming. No surprises, no broken promises.
Why it matters:
A roadmap gives you permission to say no. It also gives you a single source of truth when you inevitably forget why you decided to build X before Y.
4. A Changelog Tool (Close the Loop and Keep Users Engaged)
Here's the thing nobody tells you: if you don't tell people you shipped something, they won't notice. I used to just push updates and assume people would figure it out. They didn't. Then I started posting updates in Slack. Nobody read them. Finally, I realized I needed a proper changelog tool to close the loop.
Here's how it works:
- Once I complete features (status changes to Done), I use the changelog tool to pull all completed items since the last update
- It helps me quickly write a changelog entry—what changed, why it matters
- The changelog automatically gets posted to the public board, emailed to users, and shown in-app
- Users who requested those features get notified: "Hey, we shipped that thing you asked for"
This creates a product-led growth loop.
Users request features → you build them → you tell users → they stay engaged and tell others. Rinse and repeat.
Why it matters:
Changelogs build trust. They show you're actively working on the product, listening to feedback, and shipping consistently. They also give you an excuse to re-engage users who've gone quiet.
The Stack in Action
Here's the full workflow in practice:
- User submits feedback via your feedback tools
- Feedback shows up in your platform with automatic categorization
- You review weekly and set status: Reviewing, Planned, In Progress, or Closed
- Your roadmap automatically updates based on statuses
- You build what's In Progress
- When done, you use the changelog tool to pull completed items and write an update
- Changelog goes out via email, in-app notification, and public board
- Users who requested those features get notified
- They see you're listening, and the loop continues
That's it. It's not complicated. But it took me way too long to figure out.
If I were starting over today, I'd set up these four things before I wrote a single line of product code. Not because they're sexy or because some productivity guru told me to. But because they would've saved me months of building the wrong things and wondering why nobody cared.
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