WordPress (WP) is still the most popular content management system(CMS) in the world. As of this writing, WP version 5.9 has been downloaded over 19 million times and counting.
WP is very "democratic". It is used by many types of websites, from personal blogs and non-profit organizations to online stores. WP is preferred by many world-renowned companies such as Mercedes-Benz, Bloomberg & Microsoft. What is the secret to this overwhelming popularity?
WP is an open-source platform that is easy to set up, and manage and enjoys great community support. You can also choose from thousands of pre-built plugins for almost any business function and dozens of themes.
WP website features are a visually appealing and functional theme that can also have a significant impact on a company's success.
Let's see the reasons why custom themes are the best option for your business's online success.
1. Unique Design Supports Your Brand
You invest so much time and thought into your brand and business that you don't want to choose a generic template used by many other companies or competitors. Custom designs help convey the unique characteristics of your brand and are based on your message and product or service offering. There are only minutes (or seconds) in the If you want to be noticed and remembered, a custom design is the best way to go.
2. Optimized Features Reduce Load Times
A custom theme has all the features you need and nothing you don't. This speeds up loading times. This is important for grabbing the attention of your visitors and even has SEO benefits. Cloudflare recently released some impressive stats that just 100ms of page load time reduction translates into higher conversion rates and lower bounce rates. There is also evidence that slow-loading websites are crawled less frequently by Google and rank lower in search engine result pages.
3. Better Usability Leads to Better Content Management
Visual editors have become more popular in recent years. It gives you great flexibility in managing your content and how it is displayed, but it takes a long time to learn. Many clients choose these visual builders, but outsource their content management anyway because they don't have the time, aren't happy with the ease of use, or are afraid of screwing things up. Custom themes can include a visual builder for clients who want to use them, but all layouts and You can also create so that styling is handled automatically on the front end. Also, the easier and faster content updates are, the more likely you are to keep your website's content up-to-date and provide fresh information to your visitors.
4. Proprietary Code Base Reduces Security Concerns
The most used themes and plugins are the number one target for hackers. So it's no surprise that his custom themes are less risky than widely used options like Elementor or Divi. It's easy for hackers to target large companies and try to harm a few users. However, unless you have something very valuable behind your firewall, it's not worth looking for a way to get into a custom site.
Speaking of which, some have pointed out that WordPress' market dominance itself is a security threat. After all, a good player is a good target. In all fairness, the good news is that many people are working hard to secure WordPress.
There are many great (even free) security plugins that can greatly reduce your risk. Additionally, statistics show that most websites are compromised due to outdated software & weak passwords, not core vulnerabilities. Using a good security plugin & keeping all your Website software up to date can greatly reduce your risk. Hackers always like to prefer easy targets.Hire WordPress Developers for getting better security for your site.
5. Better Customer Service
If you want an update or fix a problem with your live site, get WordPress Theme Customization services that know you, your business, and your website. Building an established relationship with a WordPress theme customization agency and knowing that they will have your back when you need it most will make your day so much better.
Conclusion
Want to know more? If you have any questions about custom WordPress themes or other web-related projects, please contact us. Authorselvi is here for you!
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