Every Failed Goal I’ve Seen Had the Same 3 Problems on Day One.

Every failed OKR or goal that I’ve seen across every company I’ve worked with has the same pattern. Same three problems. Every single time.

And these aren’t problems that show up at the end of the quarter. They’re visible on Day One. If anyone bothered to check. Nobody does.

Here are the 3 questions you should ask before setting any goal. Most companies skip all 3.

Then they act surprised when the goal fails 12 weeks later.