When people hear the word economy, they usually think about money.
But there is another economy that surrounds us every day.
Companies compete for it.
Creators build careers around it.
Algorithms measure it.
Advertisers buy it.
The currency isn't dollars.
The currency is your attention.
Unlike money, attention cannot be saved for tomorrow.
Once a minute has passed, it belongs to history forever.
That's what makes it so valuable.
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