SaaS is a lightning-fast market, with new competitors and innovations popping up almost every day. If you’re going to thrive in this environment, you need to give your company every advantage possible. That starts with building links that drive traffic directly to your site, where they can sign up as users and become paying customers. Fortunately, there are plenty of proven strategies for building these links. Here are 11 SaaS case studies that show how other successful companies have built their own links from scratch -- plus tips on how you can do the same for your company's software solution.
Blog posts
One of the best ways to build links is by writing blog posts. When you publish content on your own blog, other sites will often quote or link to the content. Those links can help you get more traffic from search engines. If you publish content on other blogs, those blogs can also quote and link to your content, sending more traffic back to your site. That said, don’t expect every blog post to be a link-earning machine. Some topics just don’t attract links as often as others. Blog posts also take time to create, so you can’t crank out tons of posts per week. Instead, think of them as an investment – and one that’s worth the time, effort and money.
Guest blogging
If you’re just starting out, guest blogging is a great way to build links to your site and gain exposure. When you write an article and publish it on an external site, you’re essentially building a bridge between that site and your blog. Indeed, some bloggers may even ask you to write an article for them. Once you’ve published the article on that site, it becomes a “guest post”. When another blogger links to your article, you may also be able to get a backlink to your site, which can help improve your search engine ranking. In order to build links with guest blogging, you need to choose the sites carefully. There are many SaaS link building agencies like RocketGrowth that can help you with building links for your SaaS by guest blogging.
Infographics and eBooks
The idea behind an infographic is simple: you create a visual representation of information that otherwise might be boring and dry. In other words, infographics are great at getting people interested in a topic and driving traffic to your site. In fact, many bloggers and companies create infographics just for the links they drive. The links aren’t always something you can control, though. It’s not like you can go to a webmaster and say, “Hey, can you add a link to my website?” Instead, you have to earn those links. How? You can create an infographic that really drives home a point relevant to your content. After you’ve created it, share it on social media and encourage people to use it when they blog about your topic. That way, they have to link to your site as a source.
Events and speaking gigs
Attending conferences and events is a great way to build links and authority for your site. When you create a presentation or speak at a conference, you create content that links back to your site. In order to make this happen, you need to get an invitation to speak at a conference. Many conferences accept speaker submissions and will let you know if your topic is a fit. That said, you can also speak at events hosted by your company. If you’re serious about building links, you should consider hosting an event. When you host an event, you’ll often create a programme and publish it as an ebook or PDF. Doing this gives you the opportunity to link back to your content, and it can help you build links and authority in the process.
Press releases
A press release is a type of PR communication sent to news organisations and other websites to announce newsworthy information. Press releases are a tried-and-true method for building links, and you can use them to promote pretty much anything. If you have a product, event, or new hire, you can write a press release and send it to relevant websites. Some blog owners will let you post a press release on their site, while others might link back to your site. Either way, a press release is a good way to build links to your site. Be sure to use PRWeb, PR Newswire, or another legitimate service when you create a press release. Otherwise, you may look like you’re trying to game the system.
Product reviews and round-ups
Creating a product review is a great way to build links to your site. Some of the best product review sites let you link back to your site when you publish content. For example, if you review a product on TheWirecutter.com, you can use your own link in the review. If you’re considering creating product reviews, keep a few things in mind. First, you should pick topics with high search volume. Second, you should create reviews that are detailed and helpful. That said, don’t expect to build links instantly. It can take months (or years) to build up authority and get people to link to your site.
Video marketing
Videos are more than just a tool for entertainment. They’re also a great way to build links to your website. When you create a video, you can host it on your own site or on a video hosting service like YouTube or Vimeo. When you do this, you can link back to your site. Video marketing is a strategy that many businesses overlook. But it's an important part of gaining exposure and increasing leads. More than 80% of internet users watch videos on their smartphones or computers at least once a week. That is a huge potential audience you can reach with your video marketing campaign.
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