I've been on the paid plan of Evernote for almost 6-7 years. It's great! I love the Chrome Extension, Scannable, Skitch, Penultimate, etc.
I hate the basic text editor. I hate the sharing features.
I tried OneNote - it's crap!
I also love Wunderlist for checklists / detailed todo items and shared lists.
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We strive for transparency and don't collect excess data.