I agree with you, but we need to remember why the web has become such a mess: Marketing "experts" (the forefathers of "SEO" scoundrels) have seen the rise of new technologies, and while Gopher and Usenet don't actively support advertising (no embedded images, no scripting), the web was a perfect victim. This is only one of the reasons why I actively spread the word that both the Usenet and Gopher are still around: they are still not flooded with blinking annoyances. I would write an article about that, but Cameron Kaiser has already done that.
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