SEO stands for Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries , and as a consequence, search engines rank them better.
Why is SEO important?
SEO is important because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
SEO Basics
- Content
Finding the result that serves their needs in the best way is very important in SEO.
You need to create high-quality, intent and freshness content
- Keyword Research and Selection
Keywords determine how you build links, including everything from the tactics you choose to how you plan on implementing them.
- HTML
Your site's HTML is an important piece of the SEO marketing puzzle.
You need to implement Title tags, Meta Description, Schema, Subheadings, Alt Text, URL Slug well
- Site Architecture
A good website architecture leads to a great user experience, which is important for SEO marketing
- Page Speed
If your site loads too slow or certain elements load slowly, Google may penalize you or make it more difficult for you to outrank your competition.
- HTTPS and SSL
Security and safety are the important ranking factors. If Google thinks your site is spammy or sketchy, it’s not going to give you a first-page ranking.
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