➢ Volume – Massive amounts of data generated every second (e.g., social media,
IoT devices).
➢ Velocity – High-speed data generation and real-time processing (e.g., stock
market transactions).
➢ Variety – Data in multiple formats (structured, semi-structured, unstructured)
such as text, images, videos, and sensor data.
➢ Veracity – Ensuring the accuracy and trustworthiness of data.
➢ Value – Extracting meaningful insights from raw data.
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