张夏彬

Posted on Apr 25

Teardown: Top 10 GEO / AI Search Visibility Competitors, Ranked by Feature Depth

Updated: April 25, 2026

This teardown compares 10 GEO / AI search visibility platforms against the capability dimensions requested in the brief:

Pricing
Tracked LLMs
Query volume
Brand mention scoring
Citation analysis
Prompt simulation / prompt tracking
Reporting
API

Method:

I used each vendor’s official homepage, pricing page, help center, or API docs.
If a capability was not clearly documented in public materials, I marked it as Unknown / not publicly documented.
This is a product-feature comparison, not a claim about who has the best results for every team.

Comparison Matrix

Tool	Pricing	Tracked LLMs / Surfaces	Query Volume	Brand Mention Scoring	Citation Analysis	Prompt Simulation / Tracking	Reporting	API	Feature Depth Rank
AthenaHQ	Public self-serve from $95/mo annual or $295/mo monthly; enterprise custom	Publicly documents 8+ major LLMs: ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, Claude, Copilot, Grok	Not positioned as classic search-volume tooling; prompt-level monitoring and credits are public, but true “query volume” methodology is not deeply documented	Yes	Yes, explicitly	Yes, including competitor monitoring and impersonation	Yes, including board-ready analytics	Yes, enterprise	1
Semrush AI Visibility Toolkit	$99/mo	AI-generated answers, prompt tracking, brand performance, AI site audit; public docs mention ChatGPT and Google AI Mode, with AI visibility across regions and prompt tracking	Yes, via Prompt Research and AI visibility workflows	Yes, AI Visibility Score	Indirectly/publicly less emphasized than some specialists, but competitor research and brand-performance analysis are strong	Yes, strong prompt research + prompt tracking	Yes, presentation-ready reports, CSV/PDF workflows	Semrush has API ecosystem, but AI Visibility-specific API is not clearly documented publicly	2
Rankscale	Public pricing page; usage/credits model; custom plans available	Publicly documents 17+ AI engines including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more	Yes, via prompt research and credit-driven monitoring	Yes, visibility performance tracking	Yes, explicitly	Yes, prompt research + scheduled monitoring	Yes, share links, exports, Looker Studio	Yes, REST API	3
Scrunch AI	Core $250/mo, enterprise custom, agency plans from $500/mo	Core supports 4: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot; enterprise supports 9 LLMs including Claude, Gemini, Meta AI, Google AI Mode, Grok	Limited public evidence of explicit query-volume tooling	Yes, AI visibility monitoring	Yes, citations/sources included	Yes, prompt monitoring + query fan-out	Yes, reporting dashboard	Yes, enterprise	4
Knowatoa	Starter $59/mo, Growth $199/mo, Enterprise from $499/mo	Starter: ChatGPT, AI Overviews, AI Mode; Growth adds Claude, Gemini, Meta, Perplexity	Yes, question limits / answers processed are public	Yes	Yes, source opportunities analysis	Yes, question/prompt-style tracking across languages and locations	Yes, CSV / Looker Studio / NinjaCat	Yes, Growth+ / advanced in enterprise	5
Peec AI	Public pricing exists, but pricing structure is tied to prompts and models rather than one simple flat number	Publicly shows ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini; site also references DeepSeek	No explicit public “query volume” feature found in reviewed docs	Yes, AI visibility and surfaced content analysis	Yes, strongly positioned	Yes	Yes	Yes, but Enterprise-only API and beta	6
Profound	Public pricing page exists but public self-serve pricing is not clearly disclosed; sales/demo motion is dominant	Public homepage explicitly names Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews	Yes, via Prompt Volumes	Yes, via Answer Engine Insights	Not as explicitly productized in public pricing copy as some peers, but answer/crawl/representation analysis is strong	Yes	Yes	Yes, public developer docs	7
OtterlyAI	Public pricing; homepage says pricing starts at $29/mo; add-ons for engines and prompts are public	Public pricing/help content shows Google AI Mode, Gemini; homepage is positioned around ChatGPT, Perplexity, Google AIO	No public evidence of a dedicated query-volume feature	Yes, via visibility dashboards and share of voice	Yes	Yes	Yes, dashboards + CSV + Looker Studio	No public API yet	8
Conductor Intelligence	Enterprise / sales-led	Tracks AI visibility, mentions, citations, sentiment; positioned as unified SEO + AEO platform across AI search surfaces	Not publicly positioned around prompt-volume modeling	Yes	Yes	Some prompt/AI visibility workflow exists, but less “prompt-native” in public docs than GEO specialists	Yes, very strong enterprise reporting	Uses API-first data collection where possible; customer-facing AI Visibility API not clearly public	9
Waikay	Public homepage references plans/pricing, but transparent pricing detail is less obvious than peers	API examples show chatGPT, Claude, Gemini, Sonar / grounded variants	Unknown / not publicly documented as a separate query-volume feature	Yes, via rankings / knowledge scores	Yes, strongly	Yes, prompt-level + project-level tracking	Yes	Yes	10

Notes by Vendor

1. AthenaHQ

AthenaHQ is one of the most complete public GEO products right now. Its public site shows:

8+ tracked AI platforms
competitor monitoring
citation intelligence
hallucination detection
reporting
API access on enterprise

It also exposes a more operational GEO workflow than many competitors, including content recommendations and role-based workflows. The combination of cross-platform monitoring, citation analysis, and execution tooling is unusually broad for a public self-serve + enterprise hybrid.

Official sources:

https://athenahq.ai/

2. Semrush AI Visibility Toolkit

Semrush is strong because it combines AI visibility with a much broader SEO stack. Public docs show:

AI Visibility Score
competitor research
prompt research
prompt tracking
AI search site audit
reporting/export workflows

This makes Semrush especially strong for teams already living inside an SEO workflow and wanting AI visibility inside the same operating system.

Official sources:

3. Rankscale

Rankscale is one of the deepest specialist tools on public feature disclosure. It publicly documents:

17+ AI engines
visibility tracking
competitor benchmarking
citation analysis
sentiment analysis
prompt research
shopping analysis
source-box analysis
REST API access

This is a very broad feature set for GEO teams that want fine-grained monitoring and integrations.

Official sources:

4. Scrunch AI

Scrunch publishes more concrete plan detail than many competitors:

prompt counts
supported LLM counts
site audits
query fan-out
AI bot traffic monitoring
reporting dashboard
enterprise API

It is especially strong for organizations that want both AI visibility tracking and site-level optimization / delivery capabilities.

Official sources:

https://ai-cdn.scrunchai.com/pricing/

5. Knowatoa

Knowatoa is notable for:

transparent SMB pricing
question-based tracking
multi-language / multi-location support
source opportunities analysis
sentiment analysis
reporting integrations
API at higher tiers

It looks especially appealing for smaller teams that want a clear, lower-cost starting point.

Official sources:

6. Peec AI

Peec is strong on:

AI visibility measurement
surfaced-content / citation workflows
model-based pricing structure
enterprise API
prompt-centric workflows

What is less obvious publicly is a dedicated query-volume layer comparable to the strongest “prompt demand” products.

Official sources:

7. Profound

Profound is one of the best-known enterprise names in the category. Public materials clearly show:

Prompt Volumes
Answer Engine Insights
Agent Analytics
API docs
broad engine coverage

It looks very powerful, but public pricing transparency is weaker than many newer challengers.

Official sources:

8. OtterlyAI

OtterlyAI stays attractive because it is more accessible and transparent than enterprise-only tools. Public materials show:

AI visibility dashboards
share of voice / coverage
citation exports
CSV export
Looker Studio connector
no public API yet
public-web-interface based data collection, not API-only collection

This makes it practical for lean teams, even if it is less feature-deep than the top enterprise stacks.

Official sources:

9. Conductor Intelligence

Conductor approaches GEO as part of a broader enterprise AEO + SEO system. Publicly it emphasizes:

AI visibility tracking
mentions / citations / sentiment
technical + content + analytics unification
API-first data collection
enterprise reporting

This is compelling for mature enterprises, but it is less openly “prompt-native” in its public product surface than specialist GEO vendors.

Official sources:

https://www.conductor.com/platform/intelligence/

10. Waikay

Waikay’s public API docs are useful because they clearly show:

project-level and prompt-level visibility tracking
rankings
sources
knowledge scores
API key access

What is less public is full pricing clarity and a polished public breakdown of broader workflow features relative to the leaders.

Official sources:

Quick Ranking by Feature Depth

AthenaHQ
Semrush AI Visibility Toolkit
Rankscale
Scrunch AI
Knowatoa
Peec AI
Profound
OtterlyAI
Conductor Intelligence
Waikay

This ranking is based on publicly documented breadth across the requested 8 dimensions, not on private demos or customer references.

200-Word Verdict: Where Topify.ai Is Ahead / Behind

Based on Topify.ai’s public website, Topify is clearly positioned around a tighter, more opinionated GEO workflow than many legacy or enterprise-heavy competitors. Public messaging highlights tracking across ChatGPT, Gemini, Perplexity, and Google AI Overviews; monitoring mentions, citations, and competitors; AI visibility scoring; AI volume; sentiment; position; custom prompts; and one-click GEO optimization. It also publicly discloses a $99 software offer. That combination is strong for teams that want a focused GEO operating layer without buying a much larger enterprise suite.

Where Topify appears ahead: product clarity, simpler positioning, public pricing, and a cleaner “monitor + optimize” narrative for growth teams that want to move quickly. Compared with broad suites like Conductor or even Semrush, Topify’s messaging is more GEO-native and less diluted by adjacent SEO workflows.

Where Topify appears behind: public evidence of API depth, reporting integrations, model coverage breadth, and enterprise workflow maturity is still thinner than leaders like AthenaHQ, Rankscale, Scrunch, or Profound. Some competitors also document more explicit prompt research, location coverage, or advanced export/reporting layers. So today Topify looks strongest as a focused, modern GEO platform with a clean self-serve story, but not yet the deepest public feature stack in the category.