A page has three useful resources.
Every link says “Click here.”
One opens a price list. One downloads a checklist. One starts a booking form. The destination matters more than the instruction to click.
Name what is on the other side
Compare these labels:
- “Click here” → “View the price list.”
- “Learn more” → “See what is included in the website package.”
- “Download” → “Download the launch checklist (PDF).”
Only promise a PDF if the link really opens or downloads one. A clearer label still needs the correct destination.
This is a small change you can review without redesigning the page: read the label, follow the link, and compare the promise with what appears.
Context can help. Guessing should not be the job
“Read more” is not automatically wrong. A descriptive sentence or article heading can give it meaningful context.
W3C's explanation of link purpose allows the purpose to come from the link text together with its associated context. It also recommends meaningful link text where possible. This helps people who navigate using assistive technology, including a list of links.
So you do not need to turn every link into a sentence. Start with the vague ones that lead to different things.
Open one page you maintain. Can you tell where its links go before following them?
Which label would you change first?
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