Before You Redesign Your Website, Check These 5 Technical Leaks

Before a business spends money on a website redesign, I usually suggest checking the boring technical basics first.

A beautiful website can still fail if these 5 things are weak:

1. Page speed on mobile
2. Form friction and broken validation
3. Missing tracking for calls, WhatsApp clicks, and form submits
4. No automatic follow-up trigger after enquiry
5. Weak trust signals: privacy note, contact clarity, service clarity, proof

The interesting part: many “marketing problems” are actually system problems.

Question for founders, developers, and consultants:
Which of these leaks do you see most often in small business websites?