Discussion on: Measuring Event Success; Entering the Matrix

amandagonser profile image
Amanda Gonser Author

Hi Al - thanks for reading.

1) Figuring out the audience has kind of been an artsy science. Some of it was looking at their website, reviewing the event prospectus materials (a lot of conferences show you the breakdown of their attendees), and asking people who have attended/spoken there/sponsored.

2) Because our events aren't primarily to build awareness, you're correct, the metrics are more geared to events where our community already is. We don't sponsor many events just 'to be seen' and really place a lot of value on interacting with our users for our specific events. That being said, there are other departments within our company that go to events with different goals, and brand awareness can totally be on their radar, but for this year 'awareness-building' is not too high on ours, but something to think about in the future.


albertc44 profile image
Al Chen

Thanks Amanda, appreciate the detailed response!