Build a complete pay-per-click advertising management system via OpenClaw Ultra. From keyword research to ad copy creation to landing page optimization to bid strategy to A/B testing to performance analysis, manage your entire PPC operation from a single chat interface.
Core System Overview
INFO
This is a closed-loop PPC campaign workflow. OpenClaw Ultra researches keywords, writes ad copy, generates negative keyword lists, reviews landing pages, recommends bid strategies, designs A/B tests, and analyzes performance — so you can maximize ROI on your ad spend.
| System Layer | Core Function | Final Output |
|---|---|---|
| Keyword Research Layer | Keyword discovery, search volume analysis, intent classification | Keyword list with metrics |
| Ad Copy Layer | Headline generation, description writing, extension creation | Complete ad sets |
| Negative Keyword Layer | Irrelevant term identification, waste spend prevention | Negative keyword lists |
| Landing Page Layer | Page review, CRO recommendations, message match verification | Landing page optimization report |
| Bid Strategy Layer | Budget allocation, bid recommendations, campaign structure | Bid strategy configuration |
| A/B Testing Layer | Test design, variant creation, success metric definition | A/B test plan |
| Performance Layer | Metrics analysis, ROI calculation, optimization recommendations | Performance reports with actions |
Prerequisites
| Item | Requirement |
|---|---|
| OpenClaw Ultra | Installed and running |
| Ad Platform Access | Google Ads, Meta Ads, Microsoft Ads, or other PPC platform |
| Product/Service Details | What you're advertising, pricing, unique selling points |
| Target Audience | Demographics, interests, geographic targeting |
| Budget | Daily or monthly ad spend budget |
| Landing Page (Recommended) | Existing page to send traffic to |
Step 0 — Initialize Your PPC System
Set up OpenClaw Ultra as your dedicated PPC campaign manager.
Operation Steps
- Open OpenClaw Ultra new chat session
- Paste the initialization prompt
- Fill in your business and campaign details
Ready-to-Use Prompt
Act as my PPC campaign strategist.
My business:
- Product/Service: [what you sell]
- Target audience: [who buys it]
- Unique selling proposition: [why they should choose you]
- Price point: [pricing]
- Geographic target: [countries/regions]
My PPC goals:
- Primary objective: [leads / sales / traffic / brand awareness]
- Target CPA (cost per acquisition): [amount]
- Target ROAS (return on ad spend): [X:1]
- Monthly budget: [amount]
Platforms I use:
- [Google Ads / Meta Ads / Microsoft Ads / other]
Build a complete PPC management system covering:
- keyword research
- ad copy creation
- negative keyword management
- landing page optimization
- bid strategy
- A/B testing
- performance analysis
Step 1 — Research & Select Keywords
Discover high-intent keywords that drive conversions.
1.1 Seed Keyword Expansion
Prompt
Expand my seed keywords for PPC campaigns:
Seed keywords:
- [keyword 1]
- [keyword 2]
- [keyword 3]
For each seed keyword, generate:
- Exact match variations
- Phrase match variations
- Long-tail variations (3+ words)
- Question-based keywords (how, what, where, why)
- Commercial intent keywords (buy, price, cost, best, review)
Also suggest:
- Related keywords I may have missed
- Competitor keywords to target
- Seasonal keyword opportunities
Output: expanded keyword list grouped by theme.
1.2 Keyword Analysis & Scoring
Prompt
Analyze and score my keyword list:
[paste keyword list]
For each keyword, assess:
- Search intent: informational / navigational / commercial / transactional
- Competition level: low / medium / high
- Estimated CPC range: [low] - [high]
- Conversion potential: low / medium / high
- Recommendation: target / test / avoid
Scoring criteria:
- Transactional intent: +3 points
- High conversion potential: +2 points
- Low competition: +1 point
- Brand keywords: +2 points
- Informational intent: -1 point
Output: keyword list sorted by priority score.
1.3 Keyword Grouping & Match Types
Prompt
Organize keywords into ad groups:
[paste scored keyword list]
Grouping rules:
- 5-20 keywords per ad group
- Group by theme/intent (not just similarity)
- Each group should have a clear ad message
For each ad group:
- Ad group name
- Theme description
- Keywords with match types:
- Exact: [high-intent, ready-to-convert]
- Phrase: [research-stage, comparing options]
- Broad: [discovery, top-of-funnel] (use with caution)
Output: campaign structure with ad groups and keyword assignments.
Step 1 Output
Organized keyword list with ad groups, match types, and priority scores.
Step 2 — Create High-Converting Ad Copy
Write compelling ads that drive clicks and conversions.
2.1 Search Ad Copy
Prompt
Write search ads for each ad group:
Ad group: [name]
Theme: [description]
Keywords: [list]
Landing page: [URL]
Unique selling points: [list]
For each ad, provide:
- Headline 1 (30 chars max): [include primary keyword]
- Headline 2 (30 chars max): [benefit or offer]
- Headline 3 (30 chars max): [CTA or trust signal]
- Description 1 (90 chars max): [expand on offer + CTA]
- Description 2 (90 chars max): [secondary benefit + urgency]
Write 3 ad variations per group for A/B testing.
Also suggest:
- Sitelink extensions (4 minimum)
- Callout extensions (4 minimum)
- Structured snippet extensions
2.2 Responsive Search Ad (RSA)
Prompt
Create a Responsive Search Ad for [ad group]:
Requirements:
- 15 headlines (30 chars each)
- 4 descriptions (90 chars each)
Headline mix:
- 5 headlines with primary keyword
- 3 headlines with secondary keywords
- 3 headlines with benefits/offers
- 2 headlines with CTAs
- 2 headlines with trust signals (awards, reviews, stats)
Description mix:
- 2 descriptions focused on benefits
- 1 description focused on features
- 1 description with urgency/social proof
Pin critical headlines to position 1 (if needed for brand compliance).
2.3 Ad Copy for Other Platforms
Prompt
Adapt my ad copy for [Meta Ads / LinkedIn Ads / other]:
Original search ad: [paste ad copy]
For [platform]:
- Primary text (125 chars): [hook + benefit]
- Headline (40 chars): [clear value proposition]
- Description (30 chars): [CTA]
- Call-to-action button: [Learn More / Shop Now / Sign Up / etc.]
Additional formats:
- Carousel card headlines (if applicable)
- Video ad script (15s / 30s)
- Story ad text overlay
Maintain message consistency across platforms while adapting to format.
Step 2 Output
Complete ad copy sets ready for campaign launch.
Step 3 — Build Negative Keyword Lists
Prevent wasted spend on irrelevant clicks.
3.1 Standard Negative Keywords
Prompt
Generate negative keyword lists for my campaigns:
My business: [description]
My product/service: [what I sell]
Standard negatives to add:
- Job seekers: jobs, careers, hiring, salary, resume
- Free seekers: free, cheap, discount, torrent, download
- DIY/DYI: how to, tutorial, DIY, make your own
- Research-only: definition, meaning, what is, history
- Competitor brands (if not targeting): [list]
- Irrelevant industries: [list]
Category-specific negatives:
- [Campaign 1]: [relevant negatives]
- [Campaign 2]: [relevant negatives]
Output: negative keyword lists organized by campaign and match type.
3.2 Search Query Mining
Prompt
Analyze these search queries for negative keyword candidates:
[paste search query report data]
For each query:
- Is it relevant to my business? Yes/No
- Should I add it as a negative? Yes/No
- Match type: exact / phrase / broad
- Reason: [why negative or not]
Flag queries that:
- Have clicks but zero conversions
- Are clearly unrelated to my offering
- Are competitor brand searches (unless intentional)
- Indicate wrong intent (research vs. purchase)
Output: recommended negative keywords to add.
Step 3 Output
Comprehensive negative keyword lists to eliminate wasted spend.
Step 4 — Optimize Landing Pages
Ensure your landing pages convert the traffic you're sending.
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