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Rupak Dey
Rupak Dey

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WHITESPACE - Not A Passive Background

It is an ACTIVE element.

Watch GOOGLE

They use it to make the search bar clearly visible and understandable.
Google

Watch APPLE

They use it to increase attention to the product.
Apple

Watch SPOTIFY

Whitespace need not be white.
Spotify

WATCH YOUR DESIGN

Is there enough whitespace?

Your role should not be to fill up every part of the canvas.
Whitespace - embrace it.

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