A site audit is needed to understand the overall performance of a resource. It is important to get information: how successfully it is found by search engines, to assess the level of relevance among users.
There is a directly proportional relationship: the more a web resource is indexed by search engine robots, the better its results are. A quality audit gives a complete picture of important indicators: user interaction, page load time, etc.
Web audit definition
Audit is, first of all, the collection of information and analysis on a number of parameters:
- Relevance.
- Conversion.
- Attendance.
- Definition of errors.
Kinds
The audit can be different, for example, a “superficial”, general inspection, which allows you to understand: how the portal works in the format of SEO categories. There is also a check of text material for repetition, keyword frequency, and so on.
Technical analysis gives an idea of the quality of the structure and problems with the software. It is also important to know: how long pages are loaded. UX audit is also useful, it gives an idea about the functionality, usability of the resource, navigation efficiency.
Check frequency
If the owner of the portal knows all the details of his work, what are the strengths and weaknesses, he can always make the necessary adjustments. If the site brings good money, then it is necessary to periodically optimize it, carry out preventive maintenance, improve it, change keywords, etc. For a small web resource, it is necessary to hold such events at least once every few months.
If the portal contains several tens of pages, then the frequency of analytical inspection is done once a month.
Effective format: mini-audits. In this case, the usability of site navigation is checked. Such work allows you to have an operational idea of the quality of the project: relevance, attendance, conversion, and so on.
Methodology
There are several developed and tested audit technologies:
- Estimating page load.
- Performance level.
- SEO analysis.
- Quality of photo, video and text materials.
- Technical failures and bugs.
Availability check
The work begins with an analysis of page loading speed. This indicator in 2010 became the base in the Google system. If the site “freezes”, loading is slow, then this is a serious problem that needs to be addressed promptly. You need to take into account the mobile version and the desktop version, here the indicators can vary quite significantly.
For example, to optimize the mobile format, you need to create a special design.
SEO analysis is one of the important components of analytical work. The resource must be optimized so that search robots can easily find it, then it will be in the top search results.
Content check
Any web resource has content; Visitors come to the portal for information, the popularity of the site depends on its quality. It's important to know:
• strengths and weaknesses of materials;
• understand the target audience.
With the help of the Google Analytics tool, you can analyze the behavioral factor, which is a basic indicator. Thus, it becomes possible to decide on the questions:
• how long visitors stay on the site;
• user path
• page popularity
The availability of such information will allow you to objectively assess the popularity of the site and its content among the target audience, as well as draw up reports on the increase in conversion.
Analysis of technical bugs
A 404 error means that the search engine does not see the page. The problem is the most common. Analytical work allows you to understand the causes of problems, determine the algorithms for their elimination.
User Experience
Coverage of the target audience and the availability of reviews increases the value of the site among search robots. Often, newcomers themselves write reviews at the beginning to “warm up the topic.” Users often leave information about the quality of the portal, the main criteria are:
- Navigation level.
- The usefulness of the content.
- Reaction to calls to action.
- How much materials are available.
Conclusion
Now the time is different, many businessmen are moving to the online format, so SEO tools are coming to the fore as a service. Site audit allows you to optimize the portal as much as possible, quickly identify errors and eliminate them.
Top comments (2)
The article is interesting, but it only touches upon the general aspects of a good audit.
It's true. We tried to write a simple article about SEO audit, which will be understandable for beginners.