History
In the spring of 2007, our company, engaged in the design of manufacturing enterprises, showed interest in advertising on the Internet, which was still gaining popularity. The only thing that the company's management knew about advertising on the Internet at that time was that it was the most actively developing among all other types of advertising. Due to the fact that industry exhibitions from year to year brought less and less benefit in matters of business promotion, it was decided to start using modern methods of advertising on the Internet. The task of choosing an advertising agency was assigned to the leading manager of the company. After two weeks at the meeting, the manager reported to the management about the work done, according to the results of which none of the agencies worked out and known at that time was selected for further cooperation. The reasons for the refusal were completely different, starting with the absence of legal entities from people providing services privately, and ending with the complete incompetence of agency managers. The task remained relevant, even despite the unsuccessful search for a reliable partner in this area. As a result, the company's management decided to organize its own advertising agency. Already at the next meeting, the same manager was assigned to manage a new project. A month later, we successfully launched a new line of activity, which we are actively developing today.
Concept
The concept was formulated in one phrase: “The company must provide high-quality services in the field of online advertising.” At the end of the month, the first employees were recruited, who began working on their own project of the company's owners. At the end of the summer of the same year, when it became clear that the benefits of advertising on the Internet were quite tangible, it was decided to start providing services in this area to third-party companies. At the same time, the service was offered to long-time business partners in the field of design, who became
the first customers of Diafimis.
Development
Having felt the real benefits of placing their advertising on the Internet, the first customers advised their partners to use our services, and those, in turn, their own. The number of customers grew rapidly. It has become possible to analyze the process of advertising on the Internet more deeply in order to make investments in this area more predictable.
Currently
At the moment, Diafimis is an active developer of analytical systems that allow calculating the effectiveness of the upcoming advertising campaign with high accuracy. Clients who started working with us a few years ago still use our services and attract Diafimis to cooperate when launching new projects.
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