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Indra Ganzorig for erxes Inc.

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Perfection doesn’t give you an advantage if your competitors spent years building an open source community

To kick off our Open Source Growth Guidebook interview series, we had a great discussion with Norbert Sendetzky from Aimeos PHP E-Commerce Framework, an eCommerce solution that lets you easily create a webshop, online store, or marketplace.

Here are some of his insights about their open source growth success:

  • 🧐 Open source projects aren’t things that go viral. Optimizing your page for search engines (SEO) is usually much cheaper.
  • 😍 Developers who are enthusiastic about an open source product can convince their peers much easier to try the project than by marketing.
  • 📢 Release early! Perfection doesn’t give you an advantage if your competitors had several years for building a community in the meantime.
  • ➕ Open source projects have an advantage over closed source projects because it’s easier to convince people to try your product, if they can start without spending money.
  • 🚀 If you don’t have big budgets for marketing and sales, releasing software as open source is extremely important to gain popularity and market share.
👉 Read the full interview here:
https://erxes.io/blog/posts/increasing-growth-by-building-community

erxes is an open source Hubspot alternative.
It is a single application for the complete growth marketing lifecycle
with a focus on mission and community.

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