Nothing says to me “AI is running this account” faster than a post full of em—dashes.
No, an em dash does not prove artificial intelligence wrote something. Humans have used them forever. That is not the point.
Pew Research Center looked at 490,000 webpages and found em dashes showing up about twice as often as they were in 2023. They also noted that AI models use them more than humans typically do.
People notice patterns.
If every post, reply and DM has the same punctuation, perfect little lists and polished AI cadence, people start wondering whether there is actually a person behind the account.
That is a bad look for a business.
Use AI. I use it constantly. But if you are speaking for your business, read what it gives you and make damn sure it still sounds like you.
I may have been guilty of it at first too admittedly haha.
Rant over. 😂
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