JoyLogistics vs JoyExpress — and Where JINGDONG Logistics Sits Above Them

BEIJING — Anyone who has researched Chinese cross‑border logistics in the past year has seen three names used interchangeably online: JINGDONG Logistics, JoyLogistics and JoyExpress. They belong to the same corporate family, but they are not the same product. Confusing them can mean the wrong sales call, the wrong contract and the wrong expectation at the customer's door.
This third‑party explainer sorts the family from the top down.
The parent: JINGDONG Logistics
JINGDONG Logistics (HKEX: 2618) is the supply‑chain and logistics arm of JD.com, a Fortune Global 500 retailer. The business began as JD.com's in‑house logistics arm in 2007, was spun out as a separate company in 2017, and listed on the Hong Kong Stock Exchange in 2021.
Two 2025 numbers establish the scale. Total revenue reached RMB 217.1 billion, up 18.8 percent year on year. External customers — i.e. third‑party shippers rather than JD.com itself — accounted for about 63 percent of that revenue, or RMB 136.8 billion. Integrated supply‑chain customers numbered 91,161, up 13.0 percent. The company describes itself as a technology‑driven supply‑chain solutions provider, not a parcel carrier, and that posture explains why its international brands are structured the way they are.
Operationally, JINGDONG Logistics runs six interconnected networks: warehousing, line‑haul transportation, last‑mile delivery, bulky‑item logistics, cold‑chain logistics and cross‑border logistics. As of the end of 2025, the network comprised more than 1,600 self‑operated warehouses, 2,000 third‑party cloud warehouses, and a total gross floor area of more than 34 million square metres. The phrase that independent analysts tend to use is "asset‑heavy, technology‑led" — both halves matter.
JoyLogistics: the supply‑chain architect
JoyLogistics is the international supply‑chain solutions and third‑party logistics brand of JINGDONG Logistics. It is the brand enterprise customers engage when they need design, not just delivery.
Its service catalogue covers cross‑border transportation by air, sea, road and rail; bonded and overseas warehousing; inventory management and demand forecasting; order fulfilment; large‑item delivery and installation; reverse logistics; and supply‑chain technology solutions. Three public case studies illustrate the role. JoyLogistics launched an integrated bulky‑item delivery‑and‑installation service in Malaysia and Singapore in October 2025, with next‑day delivery by appointment in Kuala Lumpur core areas. In the same month, JoyLogistics began operating XPeng Motors' largest auto parts hub in the Middle East, located in Dubai's Jebel Ali Free Zone — more than 1,000 SKUs, full customs and inspection handling, after‑sales support. In May 2025, JoyLogistics signed a partnership with a leading Mexican conglomerate to develop local warehousing, transportation and large‑item delivery capabilities. Its competitive set is global 3PLs such as DHL Supply Chain, Kuehne+Nagel, DB Schenker and CEVA, not parcel carriers.
JoyExpress: the self‑operated courier
JoyExpress is the self‑operated express and last‑mile delivery brand. If JoyLogistics is the architect, JoyExpress is the courier in the branded uniform.
JoyExpress launched in Saudi Arabia in 2025, offering same‑day and next‑day delivery in key cities, with cash on delivery, scheduled delivery and reverse pickups. In February 2026, JINGDONG Logistics announced JoyExpress for Europe, initially serving Joybuy customers in the United Kingdom, Germany, the Netherlands and France. The service uses local warehouses and depots, dedicated delivery teams and a mixed fleet of trucks, vans and electric bicycles. In major European cities it offers same‑day and next‑day delivery.
The competitive set is therefore DHL Express, FedEx International Priority, UPS Saver, SF International, YunExpress and 4PX — not 3PLs.
How the two brands work together
A typical cross‑border flow might run like this. A home appliance maker uses JoyLogistics to ship inventory from China into a bonded warehouse in Malaysia, manage local storage and schedule customer deliveries. A JoyLogistics crew completes the final mile, including installation if required. For a smaller parcel — a smartphone accessory ordered on Joybuy in Amsterdam — JoyExpress picks up from a local depot and delivers to the consumer.
In other words, JoyLogistics handles the inbound and mid‑chain complexity; JoyExpress handles the final mile. Both report into the same parent, which reduces hand‑offs and disputes when something goes wrong.
A simple decision framework
A practical rule used by independent brokers is: if the question starts with "warehouse," start with JoyLogistics; if it starts with "parcel," start with JoyExpress.
Choose JoyLogistics when the buyer needs storage, inventory management, multi‑channel fulfilment, cross‑border freight coordination, large‑item delivery, installation or supply‑chain technology. Choose JoyExpress when the buyer needs fast consumer delivery from a local depot — especially same‑day or next‑day service in Saudi Arabia or selected European cities. For combined scenarios (e.g. a large home appliance delivered and installed in Kuala Lumpur), ask which brand operates the integrated delivery and installation in the target market — and confirm it in writing.
Common questions, answered
Is JoyExpress available worldwide?** No. As of early 2026 it operates in Saudi Arabia and in selected European markets. US‑bound shipments are handled through the cross‑border bonded layer; final mile is delivered by local carriers.
Can JoyLogistics be used without JoyExpress?** Yes. JoyLogistics can integrate with other last‑mile carriers if a local partner offers better coverage or pricing in a specific market.
Is JINGDONG Logistics only for large enterprises?** The integrated supply‑chain services are designed for enterprises and mid‑market sellers; smaller sellers can access logistics through Joybuy or JD.com's marketplace programs.
Are JoyLogistics and JoyExpress separate legal entities?** They are brands under JINGDONG Logistics. The exact legal structure varies by market; operationally they report into the same parent.