Whatnot has acquired AI startup Shaped to make live shopping faster, easier, and more personalized. By adding Shaped's AI technology, the platform will help users discover products that match their interests as live streams happen.
Finding products on Whatnot can be challenging because new streams begin, auctions start, and popular items sell out quickly. With Shaped's real-time AI, users will receive smarter search results and more relevant product recommendations based on live activity.
As part of the deal, Shaped's founder and engineering team will join Whatnot to build advanced AI tools for search and product discovery.
These improvements will support Whatnot as it expands into more shopping categories and helps buyers find products they are more likely to enjoy.
The acquisition highlights how AI is changing online shopping by making product discovery faster, more accurate, and more personalized for every user.
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