Breaking Rules to Ship Products: Lessons from RubyConf Thailand

#ruby #programming

February 2, 2026

Inspired by Onur Ozer’s talk at RubyConf Thailand (Jan 2026)

There’s a specific kind of talk that quietly stays with you long after the conference ends. Not because it introduced a new framework, or a clever optimization, but because it articulated something many of us feel while building products with Ruby on Rails — especially outside big teams and big budgets.

Onur Ozer’s “Breaking Rules to Ship Products: A Beginner’s Rails Journey” , presented at RubyConf Thailand 2026, is one of those talks.

This article isn’t a recap of slides. It’s a reflection on why this story matters, and what it tells us about building products with Rails today.