Your website’s optimization is the key point to success. This can be a one-time job to achieve better performance on every device or a periodical work because you can always find room for improvement.
Take a look at your website as a user. What would you improve? Is it loading fast enough on your mobile device when you are not connected to a Wi-Fi hotspot? Is the navigation easy enough for a non-experienced user? Let’s look at the main factors you need to consider when speaking about website optimization.
Benefits Of Having An Optimized Website
Let’s start with the benefits of having a well-optimized site. Some of these points will be obvious if you are familiar with search engine optimization and web development, but it’s an objective truth.
Organic SEO
Search engines consider different factors when they rank a particular website. Most of you will probably think that the top factor is the density of keywords you are using, but this is just one part of many that are being scanned.
The loading speed, how it is showing on different web browsers and screen resolutions, site mapping, metadata, and more are no less important. Having a well-optimized website means you can easily pass all these tests, and Google will not face any problems ranking it.
User Experience
An optimized website provides a good experience for users. They will not see any broken links, the data will be structured, the elements will be well-labeled, and the website will display correctly on any device. On the other hand, if your website is not optimized, it will force users to leave it immediately.
User Actions
Pretty much every website has a call-to-action form or button. This can be a button for ordering service, a form for subscribing to the newsletter, setting up a meeting, or downloading a file. Retake a look at your website. Is it optimized for achieving this goal?
The Internet is full of websites that use annoying and outdated pop-up forms. Others place their main call-to-action buttons in the wrong places to become useless.
How To Optimize Website
There’s no universal answer to this question that can be used for every website in every niche. However, we will cover some fundamentals that you can use right now.
Analytics
Analyze how your website is performing. Check the user behavior and try to find the point that occurs drop-offs. What paths do the visitors of your website usually follow? Which pages have the highest and lowest bounce rates? Can you find broken links or missing pages? Are your images well-captioned and correctly named?
Optimization
It would be better to start from an on-page optimization. Go through your pages and check if they have meta tags, URL slags and headings. After that, you can:
• Check page speeds
• Check how your website looks on different devices
• Check backlinks and new opportunities to get them
This can be done using Google’s free tools for webmasters.
Some Important Tips
Let’s go through some essential tips that will help to achieve an impact.
Be Holistic
Don’t rush, and always stay holistic when it comes to optimization. Compare your website and the pages you have opened on social media platforms. If your website is full of blog posts, but none is linked on your Facebook or Instagram page, it’s a good time to do so the visitors of your pages on a social platform can get an idea of what your website can offer them.
Don’t Forget To Test
The optimization will bring some changes that you will undoubtedly make. Don’t forget to test your website after each change and see if nothing is broken.
The Bottom Line
In short, having a well-optimized website is the key to the success of every business. This process requires time and skills, so if you don’t have any of these, it would be better to entrust this matter to professionals who will do an audit of website you want to optimize.
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