Cover image for How to Scale Your WordPress Business Development

How to Scale Your WordPress Business Development

k88techmedia profile image Jhon Wilson Updated on ・6 min read

With WordPress skills, you can do a lot of things, whether that's creating websites, editing, selling plugins, building themes, etc.
This website builder is one of the most popular platforms on the market. Accordingly, the possibilities are great.

Day by day, more and more businesses are emerging and they are all aware of the importance of being present in the digital world, so they want to invest in their websites. They want perfection in their online presence so they take help best developer, design professional like the best logo maker, banner maker, etc.

Of course, they need experts to whom they can give their trust and money.

If you want to become a successful WordPress developer, here's how you can scale your business development.

Specify What Your Business Offers

Specialization is essential on the road to success. You need to decide what your business will offer exactly.

As we have already said, the possibilities are great, but if you promise projects from various areas, it will be difficult for you to present yourself as an expert.

Opt for only one area and try to offer the most comprehensive solution for it.

For example, if you are creating plugins for WordPress websites, do not include themes or other things in addition.

When you are not wasting time on other areas, you can invest all your time, resources, and motivation in creating the most efficient plugins possible and in that way stand out and be special.

For better time management, you can always use a task management software.

Clarify Who Makes up Your Audience

When you know what your area of activity is and what you are best at, it will be easier for you to determine who the people you are addressing are.

Your target audience are actually your potential future customers.
Find out where they are and start sharing content on those channels.

For example, if you know that there are certain Facebook groups where people who could benefit from plugins gather, share the link to your website on the group wall.

It is important that you try not to be too promotional, but to stand out as someone who can share important information with them.

Building credibility will make it easier for you to gain the trust of your potential customers.

Define Your Ideal Buyer

If you haven't already defined the profile of your ideal customer, now is the right time to do that.

Your ideal buyer persona is actually a representative of your target group.

Identify all the most important characteristics of the ideal customer:

  • Age
  • Gender
  • Location
  • Interests
  • Hobbies
  • Likes/Dislikes

The more characteristics you "fill in", the more familiar you will be with the target group and the easier it will be to determine what content should be posted and in what tone to address them.
Another important item is to know what kind of problem you are solving.

Let's go back to making plugins, for example. Let’s say you’ve created a plugin that allows people to implement social media icons on their website in minutes.

Your target audience, in this case, is the audience that wants to create a user-friendly website and increase its community by encouraging visitors to share their content.

With all this in mind, you can promote your product much more easily and increase the number of users of your WordPress plugin.

Stay Up-to-Date with Changes

As a WordPress developer, you have to keep up with all the innovations in your niche.

Whether it's about some terms and conditions, changing the algorithm, or something of the kind, it is your responsibility to know what is happening on the market.

All that news and announcements can also be a part of your content on your own website and social media channels.

You do not build your reputation only based on specific projects. Show your future customers that it is completely safe for them to use your products and services because you are always up to date with all the changes.

Create an Email Campaign

As someone who works with the WordPress platform, you may not understand why you should bother with creating an e-mail newsletter or campaign.
However, if you want to run a successful business, marketing is an important part of your business strategy.

E-mail campaigns can help you generate even more customers.
You can also inform potential clients via e-mail about news from your niche, as well as news related to your business.

You can also reward newsletter subscribers with the opportunity to try out some of your products or services first, or you can give already existing users a chance to update for free.

To convert more website visitors to e-mail subscribers, add pop-up windows on your website.

Tell them what they can expect from your e-mails and encourage them to take action and click subscribe.

Pay Attention to Details

In order to scale your WordPress business development, you should be careful about every little detail.
Experts mustn't be careless if they want to maintain that title or stand out at all.

Whatever you do, be it websites, plugins, themes, or something else, there is no room for lapses.

Just one mistake can lead to you losing a client and having them share their negative experience with others.

People who trust you want you to justify that trust. Remember that satisfied customers are the best advertisement.

Provide Reliable Customer Support

When working for clients, it is also important for those clients to have someone to turn to when they need help.
Even if you have provided demos and guides, there must be human-to-human contact.

Numerous problems can show up during your business journey. The only way to predict dissatisfaction is to provide reliable and secure customer support.

In case your customers do not know how to use your product or want to suggest some changes, it is important that they have someone who's going to listen to them and give them feedback.

Show users that it is of great importance to you that they are satisfied.

Create a Knowledge Base or a FAQ Page

Numerous questions and concerns of clients can be repeated indefinitely. To prevent wasting both your own and the customer’s time, create a knowledge base on your website or a page with frequently asked questions.

You can share individual parts of them on your promotion channels when you run out of ideas for content and posts.

This is a great way to show your customers all the benefits of your offer.

Include Customers’ Testimonials

Ask users for their feedback. Many of them will remember to leave a comment even without your inquiry, but this way you will also increase your chances of getting as much valuable feedback as possible.

Social proof is of great importance for any business and you should make the best of it.

People trust other people more than businesses. Experiences of satisfied customers can convince new customers that your offer is exactly what they need.

Hire New Team Members

When your business starts growing, it will become necessary to involve more people.

If you realize that there is much more work than you can handle, hire more professionals who will take your business to an even higher level.

The division of labour is something that has existed since ancient times. For the sake of greater efficiency, it is better to delegate certain parts of the job so that everyone can perform the duty that suits them the best.

If you are an expert in WordPress, but marketing or finance takes up too much of your time and is definitely not your cup of tea, then find the people who are perfect for that.

Save your time and skills for some other tasks.

The Bottom Line

It is important not to work hard, but rather to work smart.
In order to scale your business, you have to think strategically and always try to get the most out of it.
Delegate, automate everything that you can, and leave yourself time to think and act at the right time.


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