Code review as rescue operation started when teams discovered the fastest way to ship was "approve everything, fix in prod." The math checked out: 3 AM panic deployment beats 2 weeks of polite suggestions.
Here's the twist: continuous review works better than batch review because developers haven't yet emotionally invested in their code. It's still clay, not marble.
Try this: review within 30 minutes of pull request. Productivity jumps 23%. The code gets better, the author doesn't hate you, and you can still make dinner plans.
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