The difference between Startups and Established Brands are excessively evidential and endless to list down. When working with, you’ll get to know that both entities are different not only work or culture wise, but the difference is also in their business model and their expectations in terms of deliveries.
While on one hand established brands, with their no shortage of funds and lower go-to market time, focus on the application quality, Startups generally seek faster time to market and best quality at low development cost. This difference in thought brings in a difference in deliverables too, particularly with regards to the delivery of a product that is an extension of the brand, displayed on a platform accessed by millions of users.
The product here being mobile applications. Here, we will look into the different challenges application development for startups brings with it. Also, will give you a guide of how to go about with the mobile app development process as a startup.
Startup’s Mobile App Development Challenges-
Low budget-
Startups generally accompany a limited budget. And even within that limited budget, they need to divide the funds between research, development, launch of application on the stores and its promotion. This lack of budget is the main reason for the brands not putting resources into a mobile app development company for startups.Faster time to market-
Startups are more often than not in a race to come on top of the competition in the market. And, in that regard, they wind up looking at white label solutions since it’s simpler than building their own customized app, regardless of whether it implies getting a low quality product.Lack of a market research team-
In most of the cases, startups are made of a team of 2 to 10 individuals, the chances that they would have a team specializing in finding the mobile app solution for a startup is very minimal. This absence of a research team makes it extremely difficult for them to find out about their customers.Lack of app promotion ideas–
Taking note of the low budgets, the most serious issue that emerges with regards to mobile app development for startup is limitation in terms of app marketing or promotion once it is launched on the stores. Since we have looked into the different challenges that the SMBs face with regards to putting resources into mobile application development for startups, let us now give you a guide that we follow in our role as a web and mobile application development company for startups.
Roadmap of App Development for Startups-
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