Here's an uncomfortable query to run against your side project's analytics: subtract everyone who knows you.
Filter out the sessions from your own devices. Then the ones that arrived from your Discord server, your group chats, your coworkers' lunch-break courtesy plays, the traffic bump that maps exactly to the hour you posted in a community you're active in. What's left is your organic reach — players who found the game with no social connection to its developer.
For most shipped side projects, the remainder rounds to zero. If you've never run this exercise, it stings; run it anyway, because the two figures it separates are answering different questions. The friends-and-followers figure measures your likability and your posting schedule. Only the remainder measures your distribution — and if you never built distribution, that zero was determined before you wrote your first line of code.
It helps to spell out what "distribution" concretely is for a browser game, because the word sounds vaguer than it should. It's a page per game with stable markup a crawler can rank. It's that page translated — the whole page, not a title string — into languages you don't speak, then indexed per language, because your potential players mostly aren't searching in English. It's the build served from a CDN edge near the player instead of your single-region host. It's monetization attached to the game's own pages so sessions convert to revenue attributable to your game specifically. Each piece is unglamorous. Together they're the difference between a game that exists and a game that can be found — and none of it is reasonable to build and operate for one project, which is why solo devs never have it, and why their remainder is zero.
That layer is what we operate. Malaguo publishes HTML5 games: you ship us a ZIP with index.html at the root. The pipeline is deliberately paranoid — the archive is quarantined before anything executes, we inspect structure, dependencies, and runtime behavior, automated playability checks run first, and then a human plays the exact build you submitted. Nothing is published automatically; approval is what triggers the page, the whole-page translations, the per-language indexing, the CDN placement, the ad integration, and the payouts. The bigger share of what your game's pages earn goes to you. No listing fee, no exclusivity — your existing pages elsewhere stay up. Terms are readable before you create an account, and we don't do earnings estimates: revenue rides on sessions and traffic mix, and neither is knowable for a game we haven't seen.
If you only have a half-idea and no build, there's a second entrance — a plain-language brief our AI studio turns into a playable version via governed blueprints, which then walks through the same human review as everything else.
Then, a few weeks after your game is live, run the query again. The figure after the subtraction is the one we're in business to change.
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