Onetag, the next-generation global exchange, curation platform, and creative intelligence company, announced the appointment of Peter Wallace as Chief Revenue Officer (CRO).
Wallace will lead Onetag’s global commercial strategy as the company enters its next phase of international expansion.
Peter Wallace Brings Global Commercial Experience
Wallace brings more than 15 years of leadership experience in commercial strategy, enterprise sales, and global business expansion.
His work has particularly focused on:
Contextual advertising
Attention
Data
Technology-led approaches to digital media
Wallace joins Onetag from GumGum, where he served as General Manager for EMEA and JAPAC and played a key role in driving the company’s growth beyond the United States through organic expansion and acquisitions.
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His previous experience also includes leading digital specialists at Total Media, a behavioral planning agency, and at audience data platform Eyeota, where he drove a fourfold increase in revenue.
Leading Onetag’s Global Commercial Strategy
At Onetag, Wallace will oversee commercial development across demand, partnerships, and supply.
His responsibilities will focus on:
Driving revenue growth
Deepening relationships with publishers
Expanding relationships with agencies and advertisers
Strengthening partnerships with technology platforms
Expanding Onetag’s global footprint
“Peter’s proven track record of scaling businesses internationally makes him a fantastic fit for Onetag,” said Filippo Gramigna, co-CEO of Onetag. “As we step up our commercial ambition, his leadership and understanding of shifting, modern ad tech will be instrumental in deepening our partner relationships as we continue to innovate and deliver value across the digital advertising ecosystem.”
Read More: https://theabm.info/onetag-appoints-peter-wallace-as-cro-to-accelerate-global-growth
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