Ours Privacy, the HIPAA-compliant customer data platform (CDP) built by healthcare marketers for healthcare marketers, announced a multiple-times-oversubscribed $15M in Series A funding led by Lightbank and Health Velocity Capital, with participation from existing investors including Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures, GreyMatter and others. As the premier growth marketing and data infrastructure platform engineered for healthcare’s compliance requirements, Ours Privacy believes that protecting privacy doesn’t just reduce risk, it makes healthcare marketers more effective.
For years, healthcare marketers have borrowed their growth and data infrastructure from e-commerce and consumer technology. That approach became a liability in 2022, when the Office for Civil Rights (OCR) clarified that disclosing protected health information to tracking vendors without a signed Business Associate Agreement (BAA) can violate HIPAA, which can result in multi-million-dollar penalties. Regulators have since ramped up enforcement, and nearly half of U.S. states have passed their own privacy laws layering on additional requirements.
Forced to choose between growth and compliance, many marketers turned off tracking technology, losing visibility into campaign performance and the patient journey. Cost-per-click has since risen for more than half of healthcare businesses, making that visibility more critical than ever, both to protect marketing budgets and to help patients find the right care.
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Ours Privacy was built with privacy-first infrastructure from day one so healthcare marketers never have to choose between growth and compliance. The platform collects and stitches together data from multiple sources through server-side tracking, giving healthcare marketers the ability to filter out sensitive information before it ever reaches their ad platforms or analytics tools, all from a single system.
“The future of healthcare marketing is privacy-first,” said Adam Putterman, co-founder and chief revenue officer of Ours Privacy. “Putting privacy first makes marketing not only safer, but better.”
Founders Jessica Holton, Adam Putterman, and Tyler Zey launched the platform in 2024 after struggling to find a compliant way to run marketing and analytics at their telehealth company, Ours Wellness. Unable to find one, they built their own. What began as a compliant CDP became a reimagining of healthcare marketing infrastructure: privacy-first from the start, with every growth tool marketers need built on top of that foundation. When data moves through one compliant system instead of a fragmented stack of tools, compliance becomes the default and marketers can fully control and leverage their data.
Read More: https://theabm.info/ours-privacy-raises-15m-series-a-for-privacy-first-healthcare-data
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