According to Matthew Brannelly, companies are constantly looking for ways to make their brand relevant says Matthew Brannelly. Many of them re-strategize to change the brand identity through rebranding.
Read on as Matthew Brannelly, the founder of Orbit and NFP hub, a company what works with NFPs to become more efficient and achieve their goals explains why rebranding often fails.
https://foolic.com/business/why-rebranding-fails
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