The first thing that a user encounters after visiting the website is the design of your website. A beautiful and engaging design encourages the user to explore more of the website. As per the research published by Blue Corona, 48% of people determine the credibility of a business by its website design.
Irrespective of the type of business you own, a visually attractive website is vital for easy navigation and to impress your potential customers, thereby connecting them with your brand. However, there are various web design factors that play a key role to grab the attention of the visitors. The following are the few web design tips that can help you to boost your conversion rate.
● High-Converting Call to Action Buttons
CTA buttons play a strategic role in promoting the site visitors to take effective action. With a single click on it, users will get to the sign-up page. Hence, while building a CTA, it is very important to look into all aspects of it - shape, size, and placement. Try including CTA at the top end of the screen or somewhere on the toolbar.
The importance of CTA in the words of Neil Patel goes as follows:
“If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business. I believe there’s no such thing as a successful marketing effort unless there’s a successful CTA. That’s why I’ve spent a lot of time and money making sure that my call-to-action buttons are as optimized as possible.”
For a long time, animation through the use of flash was very popular online. But with the passage of time, Flash became a bit outdated and hence, the use of animations on the websites became the trend of the past. However, now animated CTA buttons have re-emerged as a popular trend, attracting potential visitors without sacrificing the information of the product.
Just keep the animated CTA aesthetically pleasing, minimal, and only one per page. Remember – less is more!
● Be Simple and Improve the Conversion Rates
Hick’s Law states that “increasing the number of choices will increase the decision time logarithmically.” In a nutshell, the more options people will get on your website, the longer time they will take to react.
This law stands robustly when it comes to ‘Web Design.’
In today’s competitive digital world, websites become outdated very quickly. But simple designs stand the test of the time, outsmarting all the competition. Britain’s 1939 Keep Calm and Carry On poster is the true example of the same.
If all the unnecessary elements from the website get removed, the user’s attention can be drawn to what matters the most, thereby making their buying journey comfortable and easy.
Moreover, a minimalistic and simple design improves the conversion rates. For instance, skinnyties.com updated its website and transformed it into a simple and minimalistic website, which led to a 13.6% increase in conversion rates and a 42.4% increase in revenue.
● Age Responsive Design
You might be acquainted with the ‘Mobile Responsive Design’ term but what is ‘Age Responsive Design’? As the name indicates, age responsive design deals with the age of the targeted user. The different age groups have got a different taste for images and aesthetics. For instance, the adult audience appreciates monochromatic design and small fonts, which is not liked by the young generation that has a tilt towards vivid and lively designs. Once you have cracked the code of design with respect to the age, follow the next step - Responsive Website.
A responsive website means that the layout of the website gets adapted to the devices with varied screen sizes. As per a study, 83% of the mobile users state that for them seamless browsing experience across different devices is very important. And 57% of users claimed that they would not prefer a website with a poorly designed mobile app. Hence, flawless experience for the user is vital for your website to convert.
● High-Quality Images are Must
Various studies have concluded that images play an indispensable role in strengthening the quality of the website. A Study claims that 60% of the visitors prefer the search results, which include images, thereby boosting the website views by 94%.
Visual information always attracts users the most when compared to plain text, thereby easily connecting with the user and making them feel comfortable on your website. Using high-quality images of your workspace and employees to make your website more authentic.
One of the best ways to attract the user to your website is through the use of mascots - an animated character that can be your 24*7 marketer. Nowadays, many websites use them for their branding. For instance, the best example of this is Mail Chimp. It is a successful email marketing service that captured people’s attention is a very short span of time because of its impactful imagery tactics to boost conversion.
Final Thoughts
“A successful website does three things: It attracts the right kinds of visitors, guides them to the main services or product you offer, and collect contact details for future ongoing relation.”
Use all the above factors and tips to design your website and come up with an aesthetically attractive and financially rewarding website that will end up driving more visitors and a surprisingly more conversion rate with reduced bounce rates.
Note that even if your website is pretty, it might still not drive visitors to your website. Be always ready to experiment with your website - make sure your website pleases the audience you intend to target. In order to make sure that the change you made works or not, run A/B tests to come to a conclusion.
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