Typical eCommerce mistakes and how software testing and QA can help.
Problem: Website crashes due to the heavy user load.
Solution: Pay due attention to performance and load testing to check website performance under high loads or various user interaction patterns.
Problem: Inconsistency between the layout and actual design.
Solution: Run compatibility testing across various environments (platforms/browsers/OSs).
Problem: High bounce rate due to functional issues.
Solution: Focus on functional testing, following the buyers' journey from finding a product, adding it to the cart to placing the order, and paying for it.
Problem: Sales slowdown due to the unclear or inconvenient interface.
Solution: Usability testing will help to estimate the convenience of the shopping process and detect possible bottlenecks.
Problem: Currency conversion issues leading to incorrect final price depiction.
Solutions: Test payments and currencies for different countries.
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