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Poya Shad
Poya Shad

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How a late-night obsession turned into a SaaS

You really shouldn’t have your phone in bed. But I can’t help myself.

Every night, long after I should be asleep, I find myself lost in an endless scroll. It's not TikTok, Instagram or even X.

Sometimes i go for hours. And if my wife catches me, hell brakes loose.

I have a confession to make: I doom-scroll real estate at night.

Gorgeous homes, dreamy interiors… and tragically, photos taken with a potato.

Why are these listings so bad?
And more importantly, where are the professional photographers?

Curious, I dove into the r/realestatephotography subreddit.

Every other post sounded the same:

  • “How do I find clients?”
  • “Where do I get leads?”

And that’s when it hit me. There’s a real need here, on both sides.

  • Agents want beautiful photos to help sell homes.
  • Photographers want reliable, paying clients.

So, as an experiment, I created a Reddit ad with a bold title:

“Find Clients Here.” And promoted the Ad in the subbreddit

I expected a few clicks. Maybe a couple of curious photographers.

Instead, signups started pouring in.

That’s how PropPhoto.com was born.

A platform that connects real estate agents with vetted photographers, streamlining everything from discovery to delivery.

What started as a late-night obsession turned into a real product.

A SaaS business.

One that solves a real problem for real people.

And it all began with doom-scrolling

Top comments (4)

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deifos profile image
Vlad

You might have something there man.

All the best!

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poyashad profile image
Poya Shad

Thank you Vlad! I really appreciate your support.

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thehighsecond profile image
TheHighSecond

It's a nice marketpace in the real estate industry. I can see the need and lack of existing solution.

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poyashad profile image
Poya Shad

Thank you! I really just want remove friction on the process. Thanks for seeing the value.