Digital marketing has evolved, and so does its pain points, wants and needs of digital marketers. The professionals keep trying to understand the customers while putting efforts to optimize the performance of their campaigns.
At times, when you can’t keep up with “Everything is okay” façade and still trying to catch up with the changing trends, it is time to evaluate and monitor your digital marketing campaign for the following pointers. Read on to know more about five essential digital marketing approaches that are a must for your strategy.
The Ps of Digital Marketing Strategy
The five ‘P’s of digital marketing strategy are People, Product, Price, Place, and Promotion. A successful digital marketing strategy should have a crystal-clear focus on these Ps and ensure that they remain the centre point.
People: Your strategy should be people-centric and created keeping them, their demographics in mind.
Product: Next, you would like to know the ins and outs of your product, such as branding proposition, target market, and USP.
Price: A robust price point is a key differentiator, and before making it a key factor, it is crucial to compare and analyse the benefits and prices offered by other products.
Place: It is important to write brilliant content. But one can’t undermine the value of a place where it is posted. As a digital marketer, you would like to ensure where you should post content to make it more lucrative, get more traffic and grab more eyeballs. Is it social media or a blog? YouTube channel or email marketing- what works best for you? Ideally, you should integrate all these aspects while keeping the geographical location of your targeted customers.
Promotion: Promote your products keeping people and place in mind. You would like to adopt a mix of paid and non-paid channels.
Conversational Commerce
In any marketing strategy, people matter and here digital marketing quotes too. However, what they speak and talk about matters even more in a digital marketing strategy.A study concludes that more than thirty percent of website browsing will take place over a voice in the year 2020. Amazon rang in more than $1.8 billion in revenue over voice search, which is expected to increase up to $40 billion by 2022.
A gratifying option for the new “instant” generation, it is an incredible option that doesn’t require a screen, a keyboard or a tap. A voice-activated assistant is all it takes! Since location-based searches make for a twenty-two per cent voice search, it is important to use geography-based and proximity pointers in the voice SEO.
User Experience (UX)
A digital marketing strategy entails the complete journey of a user. From communications to onboarding and upselling, it is far more than just getting the customers to buy and instead, requires continued effort to offer a wholesome customer experience including CX. A digital transformation strategy should pay attention to landing pages and, newsletter and drip campaigns while having a system in place for getting continuous feedback and drive actionable insights.
Social Media
Social media platforms like Facebook, Instagram and TikTok have grown exponentially. Over 3.5 billion people use social media daily, and an average of three hours per day is spent on social networks daily. If your digital marketing strategy isn’t reaching out to them, you are missing out. A digital marketer needs to find out where the audiences are, and the types of creative that can cut through the clutter. Know best practices and let your content evolve to drive traffic and conversations on social media.
Nano-Influencer Marketing
As the brands put their collaboration with influencers under the scanner, they are gradually coming to terms with nano-influencers. Brands are not shying away from the Instagrammability of their products and creating content that is visually-appealing and driven by trust-worthy users. The nano-influencers are people who aren’t complete ‘sell-out’ and may update their social media channels twice in a week. These users are termed as a Nano-influencer, and their voice is harnessed to drive engagement on social platforms.
A successful digital marketing strategy should utilize Instagram Trends, Instagram Business Feature, Growth Insights, “Stories about You” and Facebook stories.
Now, you know! So, evaluate and enrich your digital marketing strategy and stay ahead of the curve!
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