When it comes to communication, OTT apps are the most popular tools used by masses around the world. We have an example of WhatsApp, the world famous instant messenger used by more than 2 Billion people in over 180 countries around the world. And this number is expected to grow to over 3.5 billion users in 2025. What a massive reach!
Some other famous examples include Telegram, WeChat, and Viber for which numbers are not at all less. While Telegram has 700 million monthly active users, WeChat and Viber have 1.2 billion and 260 million monthly active users. Besides this, stats reveal that “Messaging apps are now over 20% bigger than social networks.”
These instant messaging apps have become an essential part of everyone’s day to day communication, the business environment too needs to have such apps for seamless flow of communication.
Businesses can create such apps as an additional service being offered to their existing user base. Besides communication, there are several other advanced features that businesses can add in their OTT apps to generate additional sources of business revenue.
But how does one get started?
Well, there can be two ways. The first is to create the app by hiring a team of expert developers, designers and testers. This process may take around months of time as it includes a lot of planning, development, testing, reiterations, etc. Even after development, a lot of time is required to ensure that the developed product is error and bug free.
The other way is to opt for a white label chat app because it will save you time and money in every sense. You do not need to put any effort as the product will be developed and tested already. The only thing required from your side is to choose customizations such as color theme, brand name, logo, etc. to ensure that the white labeled app matches with your brand’s image.
In terms of cost, white label apps are quite pocket-friendly as you only have to pay for the developed product and not for the whole process of design and development.
Must-have Features in OTT Branded App
The very next question that comes to mind is what all features should one have in a branded mobile app. Well, we have gathered a list of some must-to-have features:
1-Audio and Video Calling
This is the main aspect that a communication app must cover. It has been found that “89% of messaging app users use the platform for making video and voice calls. Having an HD audio and video calling feature will let customers stay connected over any network.
2-Instant Messaging
This is also an essential feature of a branded communication app as users will be able to communicate in real-time be it in groups or one-to-one. According to stats, “95% of messaging app users use the platform for sending and receiving messages.” Usage of emoticons and stickers is also quite popular these days.
3-Media Sharing
When it is about communication, sharing files, folders and other types of media is simply required. Statistics tell that “75% of messaging app users use the platform for sharing photos and videos. Be it for personal use or professional, this feature makes it easy for users to share media in real-time.
4-Location Sharing and Tracking
According to statistics, 64% of messaging app users use the platform for sharing locations.” Sharing exact location and address with friends, family and colleagues can be done easily using this feature.
Advanced OTT Features to Look for in a Branded App
Below mentioned are some of the most popular advanced OTT features that you can add in your branded mobile app.
1-Auto Sign Up
This feature basically adds convenience in the registration and onboarding process for the users. By turning users’ mobile phone number into their sign in PIN, this feature allows users to create accounts in no time.
2-Web Messenger
This feature adds an extra channel for users from where they can use your app. Having a web messenger that supports voice, video calling and media sharing from the web certainly adds to business advantage.
3-Calling Minutes Packages
For affordable international calling, you can offer different calling plans for countries like the US, UK, etc. Users can simply choose a calling plan to suit their needs.
4-Referral Credit
In order to boost your sales and get more users onboard, users can use this feature to refer the app to their friends and family and earn rewards for the same.
5-Virtual Roaming Solution
You can offer international roaming services to your users by adding a virtual roaming solution into your app. This helps in generating a new user base and thus more business revenue.
If you are a Mobile Network Operator, Mobile Virtual Network Operator, VoIP carrier or a VoIP Service Provider, then you can simply go for whit label OTT app services from a well-established and renowned OTT app provider.
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