With millions of distractions everywhere online, you might need more than a functional and usable design to hook your audience and boost their engagement.
One way to achieve this is a concept called gamification- An approach to make products simple, enjoyable and fun while simultaneously boosting user engagement.
What is Gamification?
Sometimes people mistake gamification for game design which is not so. The terms are hardly related to each other, rather Gamification is a technique that allows designer to insert game elements and mechanics into a non-game environment such as mobile applications and websites
This technique helps design to become lively, fun and more interesting to users making them remember to interact with your applications and complete some tasks effortlessly.
This can be done by adding a game element such as a challenge to a product to encourage users to interact more with your application. For instance, a game element such as a challenge to check in to the applications every day and be rewarded when doing so. Such element help stimulates and motivates users to perform a certain action, Thereby imbibing them with the behaviour.
Why is gamification in UX design?
📌Boost engagement and learning
📌Fun and interactive way of completing a task
📌Evoke emotion and encourage competition
📌Faster assimilation
📌better understanding
📌 Real-time feedback
*Types of game mechanics in UX design *
UX designers use different types of game mechanics to boost users’ experiences which leads to an increase in user engagement.
Here are the most popular types of game mechanics.
*Challenge
Stickers and Badges
Points
Leaderboards
Journey
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*Final thought *
In conclusion, the role of gamification in UX design can significantly help improve users’ engagement and overall experience with the products. This can make a product become remarkable and stand out.
Top comments (1)
The topic of gamification is really quite popular now, a good article for an introductory read! See also this article "gamification in ux design" which shows how gamification promotes user engagement.