We know the digital economy has been hypercompetitive over the last few years and will continue to be for an indefinite time. There is no end to this soaring demand because almost every aspect of our everyday life is governed by technology. In this type of saturated market, it’s challenging for businesses to create an impeccable online brand presence that stays ahead of the competition curve and stirs new leads.
This is the place for an SEO expert to squeeze into the picture. They use their expertise, experience, and knowledge to implement marketing strategies that place your page among Google's top search engine results pages.
To attain this, it is crucial to ensure that the candidate is competent enough to be hired and included in your digital marketing team. When looking for SEO expert services, there are a lot of aspects that need to be taken into consideration beyond qualifications and professional work experience to evaluate the candidate’s suitability.
Top 7 Things to Keep in Mind When Hiring best SEO experts
Before proceeding with the hiring of any role as a tech recruiter, it is imperative and beneficial to have a thorough understanding of what candidate profiles will be the best SEO experts for your business. The following key aspects should be kept in mind when shortlisting SEO resumes:
i) Your SEO foundation should be solid and clear. Before you hire anybody for the role, you must have a thorough comprehension of what is SEO, what are it’s basics, what are the must-have aspects of an SEO professional, what are the performance measuring tools, what insights does it offer, how can those insights be utilized by a dedicated SEO specialist for building online awareness, etc.
ii) Hire someone who has worked in the same niche as your industry. This will eliminate the need for training and ensure satisfactory performance as the expectations and results are clear on both ends of the stick. This doesn’t essentially mean that you hire the best SEO experts who have worked with your competitors.
The goal here is not to imitate their strategy but to outbeat them. So, a candidate with prior experience working with SEO techniques like crawling, indexing, assessing results, etc., knows the ins and outs and can thus formulate a result-oriented strategy.
iii) To hire the best SEO professional, their expertise should be well-evaluated so that you can focus on various other priority tasks. At the same time, they take care of your brand’s online presence. The candidate must be experienced in the following:
- Executing SEO campaigns
- Understanding everything related to keyword density
- Formulating a content marketing plan
- Building an online brand presence to attract organic traffic to your website
- Expert in working with Google search console
iv) Ensuring the new hires are well-versed with the latest SEO market trends and technologies is a must. Staying updated and not obsolete is a prerequisite if you want to lead in the world of online businesses. Ask them questions that can help you analyze their knowledge in local SEO, website audit, keyword research, and many such aspects of a successful strategy and process.
v) Ask them what SEO practices they follow for the best output. Let them explain how their process works, what strategies they use for guaranteed results, what strategies they have implemented before, and how positive the outcomes were; ask them for SEO experts recommendations, etc. All this will reflect their familiarity with the various internet marketing methods and help you lay your expectations clearly as a recruiter.
vi) The best SEO experts will have an enticing work portfolio that helps you understand their working patterns and results in a better way.
Look out for their published links over the internet and case studies with accurate figures to determine how well their strategies performed and what difference they brought to the organic traffic. Also, look for client reviews indicating how much they enjoyed working with the candidate.
vii) Decide whether you want to hire a full-time SEO expert or a digital marketing agency. Once the choice is made, ask the dedicated SEO specialist about their reporting structure, pricing, strategy inclusions, how they analyze data, when you can expect to see results, etc.
Conclusion
Being clear about the specifics mentioned above can help you recruit the best SEO experts without any hassle and also ensure the quality of the hire to curtail the recruitment costs.
If you don’t want to hire a full-time SEO specialist at the moment, you can employ remote experts for your team with Uplers. Uplers is a talent powerhouse that will provide you with the top 3.5% of global pre-vetted SEO talent for remote hiring with up to 40% savings on your hiring cost at 5X hiring speed. For more insights on the hiring process, follow us on LinkedIn.
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