Marketing your Mindset

The following information outlines my approach to working with IT professionals participating in pre-sales activities for the American market. I share this guidance to equip them for successful engagements with United States companies.

As software developers and IT companies, it is imperative that we excel in the art of selling our software. What can set you apart in this highly competitive landscape?

Please allow me to elaborate on the importance of this concept and how it can enhance your company's success. There exists a specific mindset that proves invaluable in the role of a software developer. It's a practical mindset, but it extends beyond that. It's about direct thinking.

Here are some examples:

Instead of perceiving obstacles, I focus on the target.

This exemplifies the practical mindset's approach to problem-solving. It's this mindset that distinguishes individuals as some of the world's finest developers.

Consider this mindset as an example:

Problem ➔ Find a solution ➔ No problem.

Notice the resemblance to a line of code? This mindset is globally recognized in regions where software sales are desirable, such as the United States, Germany, Belgium, and the Middle East. In places where people possess this mindset, you find the best developers.

Now, let's discuss your competition:

Americans tend to be overly cautious during the "find a solution" phase, which can slow down their decision-making process.

In Asian countries, their decision-making process often follows a circular pattern, which presents challenges for developers.

I once worked at Google, where they sought developers who were proactive in project completion and had a passion for coding.

In other countries, individuals with thinking processes deviating from the straight-line approach may find it challenging to write successful code.

Problem ➔ Find a solution ➔ No problem.

The thinking prevalent in Eastern Europe is exceptionally powerful because it allows for direct, practical, and elegant solutions. This is a marketable asset! Once you comprehend this, you'll realize that you possess something exceptional to offer in the realm of development.

In the rest of the world, this skill is highly sought after. Additionally, there's another crucial component: when selling to the Western market, you must exude confidence in your professionalism. This is the essence of successful presale meetings. Avoid underselling yourself; present yourself as the top-tier professional that you are.

Now, you understand why recognizing this particular mindset can set you on a path to becoming an exceptional developer and why your value is highly regarded in other countries. This knowledge is of paramount importance.

I genuinely hope that this guidance proves beneficial for you as a developer and for your company's success in selling to the Western market.