Welcome to 2022, where consumers have short attention spans and live in a digital world. In order to create a successful Omnichannel marketing experience, marketers must be able to seamlessly transition consumers between our physical and digital worlds. The less friction a user experiences transitioning between these two worlds, the more likely they are to follow along on the marketing journey. Many companies have already implemented Static QR Codes for their marketing campaigns. However, very few are utilizing the power of Dynamic QR Codes.
Static vs. Dynamic QR Codes
Static QR Codes have a set lifespan and provide a marketer with zero insight into the success of the physical advertisement and QR Code. Once a static QR Code has been created and printed it can never be changed. The QR Code will always direct the scanner to the original webpage it was set to. Dynamic QR Codes can have a much longer lifespan because the location that a scanner is being directed to upon scan can be changed, meaning new QR Codes do not have to be printed for every marketing campaign. The redirect can be changed based on what campaign is currently active. A Dynamic QR Code also provides great insight into the success of a campaign by capturing the scan. This includes where the scan occurred and the time of the scan. Providing insight on what locations are most successful for physical advertising along with the time of day that the locations are receiving the most traffic.
This Dynamic QR Code was generated using Openscreen. On the Openscreen platform, I can go into my account and see where scans are taking place, the time of day scans are occurring, and the total number of scans on my QR Code.
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