Online is a place where people throw darts into the darkness hoping to hit a bullseye someday.
People tend to think that big traffic can cause good business without considering the type of people who visit the site.
This is the worst sort of Marketing Online.
No matter how revolutionary your product or service is, unless it is backed by a well-thought-out Digital Marketing strategy, it is as good as being non-existent.
You have got to be as sure as any of the conventional brick and mortar businesses.
When trying to establish an online business, the biggest challenge is breaking the great wall of non-presence.
When you set up your online shop, you don’t know them and they don’t know you.
You need to make your presence felt; you need to set up an identity for yourself that tells your visitors that you are not an unemployed weirdo trying to dupe visitors from your dark and unheated basement.
There should be an appearance of authenticity on your website.
How can you do that?
Wait for the next part.
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