For a B2B company, content marketing for SaaS can dip on the boring side too often, and quickly. The internet has a range of generic newsletters, similar whitepapers, and blog posts that fail to offer valuable advice or drive sales.If you are also struggling to modify your SaaS content marketing strategy to get some conversions, then you are not alone. Many SaaS providers and B2B companies struggle to create engaging and useful content.
1. Moz
- Moz has always aced its SaaS content marketing strategy, whether it is video content creation, blog posts, or social media content. The brand’s unique content marketing has improved its visibility and truly made Moz one of the best tools for SEO strategies.
2. Kissmetrics
- The reason why Kissmetrics was able to generate traffic and improve conversions on their product is that co-founder Neil Patel focused on the content strategy. A strategy that helps customers and their business models. Since the blog is so focused and dedicated to valuable topics, they have segmented its topics so that readers can easily find relevant content. For example, e-commerce, conversions, sales, etc.
3. HubSpot
- HubSpot is a powerful CRM product, which is focused on helping you succeed and grow. If you look at it, HubSpot is unbeatable. If you go on to Google Search right now and search ‘Marketing CRM’, then HubSpot would show up in top searches.
What is HubSpot doing differently?
They know their audience, which is why their content marketing for SaaS is amazing. They use dedicated insights to understand user needs, which also helps them figure out what customers want before users themselves know it.
4. CoSchedule
- CoSchedule provides a calendar and editorial tool to marketers and business owners. They have an innovative SaaS content marketing strategy. The website has many posts from guest bloggers and influencers. The company usually creates long-form blogs that are packed with videos, graphics, visuals and every other element that engages users.
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