The Short Answer
- Whether you should switch from a .co to a .com domain depends entirely on how established your brand identity currently is.
- If your brand is not yet deeply ingrained in customers' minds, switching to a .com is likely worth it for better SEO.
When You Should Switch
- If you have not spent too much time building your identity on a .co, you can probably switch for the SEO juice.
- Many businesses perform fine on a .co, but if your brand identity is not strong yet, moving to a .com makes sense.
When You Should Stay Put
- If you have spent a lot of time building your brand identity on a .co, it is better not to move to a .com later on.
- If you are already ingrained in customers' minds as a .co business, switching will hurt your publicity and customer base, and a simple redirect is enough.
The Cost and Recovery Time
- Doing all the analytics work to refresh everything after the switch will take about a week.
- After refreshing everything, SEO takes about a month or even more to get back to its original point.
First published on abdulwasaylodhi.com.
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