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Discussion on: Have you considered starting a company?

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Abhinav Kulshreshtha • Edited

3 times, Once in 2012, once in 2016, and one in 2020.

Out of three, the one I was trying in 2016 was a sass product which I thought would change digital marketing of small brands. It should have been successful, but I then realized that coding a software is much different than running a company. I had no people skills, I miscalculated my fund reserves, I was too focused on making a technically beautiful code, not the features that my end clients needed. A year after I turned off the servers, A friend of mine in digital marketing background pointed it to me that the end clients I assumed would use it, would actually prefers to pay marketing companies to do it for them, I would have been successful If I had targeted marketing companies first instead of focusing on small shopkeepers.