For a long time, AR/VR were associated with experiments and marketing activations.
But recently, the focus has shifted toward practical applications.
Instead of building “wow experiences,” teams are solving real problems:
– reducing sales friction
– improving product understanding
– optimizing internal workflows
At AESTAR, this often means replacing static product presentation with interactive ones.
3D configurators and AR previews allow users to:
– explore products from different angles
– customize options
– visualize them in real environments
This significantly improves decision-making.
Another important direction is internal usage.
3D viewers and VR simulations help teams:
– collaborate faster
– reduce miscommunication
– minimize iteration cycles
From a technical perspective, WebAR plays a crucial role.
By removing the need for app installation, it lowers the barrier to entry and improves conversion rates.
In many cases, AR/VR are no longer experimental features — they are becoming part of the product core.
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