The Airbnb Welcome Message Template Guests Actually Read
Most welcome messages are too long, too formal, or arrive at the wrong moment. Guests skim them in the taxi from the airport. If yours reads like a legal document, the useful parts get lost.
The Three Moments That Matter
A welcome message earns its place if it hits these three things, in this order:
1. How to get in. Door code, key location, or meeting point — first line, no exceptions.
2. Wifi, immediately. Name and password, formatted so it can be copy-pasted, not retyped from a sentence.
3. The one thing that always confuses guests. Every property has one: the finicky shower knob, the trash schedule, the elevator that only goes to floor 4. Say it once, clearly, before they discover it the hard way.
What to Leave Out (Or Move Elsewhere)
House rules, checkout procedures, and long neighborhood guides don't belong in the first message. Guests are tired and want to get inside. Send those as a separate message once they're settled, or link to a house manual.
A Structure That Works
Something like this covers it in four lines:
"Hi [Name], welcome! Door code: 4471#. Wifi: HarborView / password: bluewater22. Heads up — the shower needs a firm turn to get hot water, give it 10 seconds. Anything else, just message me here."
Four lines, effectively. Everything a jet-lagged guest actually needs, nothing they have to scroll past to find it.
Why Short Wins
The goal of a welcome message isn't to sound thorough — it's to get answered questions out of your inbox before they're asked. A four-line message that gets read beats a ten-paragraph message that gets skimmed.
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Built by Anders Rasmussen. hello@baseaitools.com
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