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The Multi-LLM Showdown: Seeking Consensus on Business Strategy with Open WebUI

We've all been there: a burning question, a desire for AI assistance, and that lingering doubt – can a single LLM's answer be fully trusted? Faced with a business strategy dilemma for a local coffee shop, I decided to ditch the solo approach. Why not ask multiple LLMs and see if they could reach a consensus? To orchestrate this experiment, I turned to the powerful open-source tool, Open WebUI.

Open WebUI: A Command Center for AI Exploration

Open WebUI is a self-hosted platform that acts as a central hub for interacting with various LLMs. It’s the perfect tool for comparative analysis, allowing you to engage multiple models simultaneously and gain a broader perspective.

The Experiment: The Daily Grind vs. Coffee Giant

My scenario involved "The Daily Grind," a small, independent coffee shop facing stiff competition from a newly opened "Coffee Giant" chain store. Here's the challenge I posed:

The Question:

A small, independent coffee shop, "The Daily Grind," in a bustling downtown area is facing increasing competition from a large chain coffee store, "Coffee Giant," that just opened across the street. Coffee Giant offers lower prices and a well-known brand. The Daily Grind prides itself on its high-quality, locally sourced beans and its cozy, community-focused atmosphere.

Which of the following strategic options is MOST LIKELY to help The Daily Grind maintain profitability and market share in the face of this new competition?

  • (A) Price Matching: Lower prices on all items to match Coffee Giant's prices.
  • (B) Differentiation and Niche Marketing: Emphasize the unique qualities of The Daily Grind (local beans, cozy atmosphere) and target a specific customer segment willing to pay a premium for these qualities.
  • (C) Aggressive Expansion: Open several new locations throughout the city to increase brand visibility and market share.
  • (D) Diversification: Start offering a wider range of products, such as pastries, sandwiches, and even evening alcoholic beverages, to attract a broader customer base. Choose the best option (A, B, C, or D).

My chosen contenders in this AI battle royale were: llama3.1:latest, gpt-4o, and anthropic/claude-3-sonnet. (I also had qwen2.5:latest and qwen2.5:32b available in my Open WebUI setup for future experiments.)

Here’s how I selected the models within Open WebUI:

I entered the question, selected my models, and launched the query. All at once, at precisely 1:08 PM, the responses arrived.

Results: Consensus Reached, Styles Varied

Interestingly, all three models converged on the same answer: option B (Differentiation and Niche Marketing). However, their response styles differed:

  • Llama 3.1 and Claude: Concise and minimalist, simply responding with "B."
  • GPT-4o: More verbose, providing the full text of option B along with the letter.

Open WebUI's Magic Touch: The "Merge" Function

Here's where Open WebUI truly shines. After receiving the individual responses, I clicked the "Merge" button. This triggered Open WebUI to utilize another LLM interaction, this time tasked with synthesizing the results and providing a consensus statement. The result? A clear confirmation: "The consensus answer is B."

Here's a glimpse of the merged response:

Key Takeaways from the Multi-LLM Experiment:

  • Agreement is Golden: The convergence of three distinct LLM architectures on a single strategic answer is significant. It suggests a robust, shared understanding of business logic, bolstering confidence in the chosen path.
  • Personality in the Machine: The varying response styles, despite the instruction for brevity, highlight the unique "personalities" of each LLM. This is a crucial factor when selecting the appropriate model for different tasks – sometimes conciseness is key, other times more elaborate responses are valuable.
  • The Power of Parallel Processing with Open WebUI: Open WebUI makes querying multiple models simultaneously and comparing results remarkably efficient. The "Merge" function is a very helpful, providing a quick and reliable consensus. Note that it uses an LLM to aggregate these results.
  • Black Boxes Remain: While consensus is reassuring, the experiment reinforces the inherent limitations of LLMs. We see the outputs, but the internal reasoning processes remain opaque. We can't gauge their confidence levels or fully explore alternative paths they might have considered.

Wrap-Up:

This multi-LLM showdown, facilitated by Open WebUI, proved to be a valuable exercise in leveraging the collective intelligence of artificial minds. While relying on a single LLM can be risky, the ability to gather diverse perspectives and then synthesize them into a consensus using tools like Open WebUI offers a powerful new approach to problem-solving.

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