Automation is no longer optional in modern WordPress development. If you're collecting leads, processing applications, or managing customer data, manual exports waste time and introduce errors.
In this guide, we'll walk through how to connect Gravity Forms to Zapier and automate your workflows efficiently.
Video walkthrough: https://youtu.be/dU9_jeR7iEc
Why Connect Gravity Forms to Zapier?
Gravity Forms handles data collection. Zapier handles automation.
By connecting them, you can:
Send leads directly to a CRM
Create tasks in project management tools
Add subscribers to email marketing platforms
Send Slack alerts for new submissions
Store entries in Google Sheets
This removes repetitive admin work.
Requirements
WordPress site
Gravity Forms license (Zapier Add-On required)
Zapier account
Step 1: Install the Zapier Add-On
Go to Forms → Add-Ons
Install “Zapier Add-On”
Activate it
Once activated, you'll find Zapier settings under each form.
Step 2: Create a Zap in Zapier
In Zapier:
Click Create Zap
Choose Gravity Forms as Trigger App
Select “Form Submission”
Connect your WordPress site using API keys
Gravity Forms provides the API key inside:
Forms → Settings → REST API
Step 3: Map Fields
After Zapier pulls a test submission:
Match form fields to your target app
Ensure required fields are mapped
Check formatting (especially email fields)
Example Use Case
Send form entries to Google Sheets:
Trigger: New Form Submission
Action: Create Spreadsheet Row
This creates a live-updating database of all entries.
Common Issues
REST API not enabled
Incorrect API URL
Field mismatch errors
Zap not turned ON
Practical Takeaways
Always test with real submission data
Use clear field naming inside Gravity Forms
Keep automation logic simple
Document your Zaps
Automation isn't just convenience — it's operational leverage.
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